Trader Joe’s: The secrets behind their success

Trader Joe’s—”one of the hottest retailers in the U.S.,” as Fortune calls it—refuses to speak to the press about its operations, but Fortune has spent two months interviewing former TJ’s executives, competitors, industry analysts, and suppliers, most of whom requested anonymity. The result? “Inside the Secret World of Trader Joe’s.

Fortune magazine describes the organization as “an offbeat, fun discovery zone that elevates food shopping from a chore to a cultural experience. It stocks its shelves with a winning combination of low-cost, yuppie-friendly staples (cage-free eggs and organic blue agave sweetener) and exotic, affordable luxuries — Belgian butter waffle cookies or Thai lime-and-chili cashews — that you simply can’t find anyplace else”.

Read the full article at Fortune