Fake farming generates real cash for developers

Last century’s cash crops included tobacco, cotton, and sugar cane. Now we have magic cauliflower and super berries, too–and even though they can’t be sold at market, some people still toil from dawn to dusk cultivating them.

People spend not just real time but also real money growing these crops in virtual farming games that combine the allure of both games and social networking in what is usually a cute and deceptively simple package. They can be addictive: many users come back at least once a day to micromanage their farms and deal with other users’ requests.

One of the most popular social-gaming titles is FarmVille, a game designed by San Francisco-based Zynga that users can play in Facebook and on iPhones. More than 63 million active users each month spend an average of 15 minutes a day in the game, Zynga told CNET News. Typical activities for these users involve planting and harvesting crops, reorganizing, and helping to tend friends’ neighboring farms.

The game can be played for free, but players can get an edge by paying. Farm cash and farm coins can be purchased for anywhere from $1 to $50 in real money via credit card, PayPal, and Facebook’s Credits currency platform. With the virtual money, people can accelerate play or purchase goods that otherwise would take longer to acquire. It’s only for the most involved, though.

Read the full story at CNET